Brand identity is given to brand owners who have registered their brand by the Brand Name Center Presidency and have met the criteria to obtain a Trusted Brand Name Certificate (GUMIB-TOBNC). Brand identity is an indication that a brand has been legally registered and that brand has received a Trusted Brand Name Certificate (GUMIB-TOBNC) issued by the Brand Name Center. In other words, brand identity not only brings trust to brands, but also helps brands gain reputation, prestige and significant profits.